When I heard Wes Anderson had directed an H&M ad I was curious. Skeptical, but curious. I love Anderson’s work; his visual style, his quirky rhythms, his wonderful, stylised delivery. And wouldn’t you know it, he’s only gone and made a tiny short film for the Swedish mega-chain. Complete with regular Anderson collaborator Adrien Brody.
In essence, the ad reminds me a lot of Anderson’s 2014 film The Grand Budapest Hotel, only without the same level of depth, sincerity and soul. I mean, it’s fun to look at and all, but at the end of the day, it’s just an H&M ad.